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Updated November 15, 2018

The No on M Committee, funded mostly by REALTORS® and local contributors, was successful in defeating the overreaching City of Santa Cruz initiative, Measure M. The success of the defeat of Measure M did not come alone, as what some may describe as the most important component of a successful campaign, voter contact and grass-roots advocacy, was led by Santa Cruz Together. As of Wednesday night, Measure M was headed to a defeat with nearly 67% of voters overwhelmingly opposing the initiative.

The measure, if passed, would have expanded rent control and also would have imposed expensive relocation fees on landlords if they passed a rent increase exceeding 10 percent in any unit exempted by the Costa-Hawkins Rental Housing Act.

We would like to thank Lynn Renshaw and the team at Santa Cruz Together for their fact-driven grass-roots campaign that brought the truth of the initiative impacts to the voters of Santa Cruz, preventing a rental housing disaster from expanding in the City of Santa Cruz.

In addition, we thank the numerous REALTORS® who stepped up to the plate, including our President Renee Mello, Local Government Relations Co-Chairs Fred Antaki and John Flaniken, and SCCAR CEO Kathy Hartman for spending countless hours contacting voters and walking precincts making sure the fate of the initiative was nothing short of defeat. Financing of the campaign was critical to getting our message out, so we would like to thank Robert Bailey and Barbara Palmer for working with National Association of REALTORS® and the California Association of REALTOARS® who advocated for that crucial funding and all SCCAR members who contributed to the REALTOR® Action Fund.

In addition to this REALTOR® win, we are thrilled to report the defeat of California state Proposition 10, the repeal of Costa-Hawkins, with an overwhelming 61.7% of California voters in opposition.

The defeat of this measure and proposition demonstrate that if the REALTOR® community bands together, we are strong.

The Santa Cruz County Association of REALTORS® (SCCAR) supports a comprehensive government affairs program designed to foster a political and legal environment in which members can operate their business successfully and the interests of their clients are protected.

SCCAR's government affairs program places focus on the following objectives:

  • Supporting candidates, who understand the concerns and needs of SCCAR members, in local government elections.
  • Supporting the California Association of REALTORS® (C.A.R.) and the National Association of REALTORS® (NAR) in their efforts to pass legislation that is: REALTOR®-friendly, protects private property rights, supports homeownership, and promotes an economic environment in which businesses and the real estate industry can thrive (and to oppose legislation that does not accomplish these goals).
  • Keeping SCCAR members informed about pending real estate-related legislation and regulatory changes that impact their business.
  • Educating SCCAR members about how to become involved in the political process when it comes to critical legislative initiatives that affect SCCAR members and their clients.

• REALTOR® Action Center - NAR


• Residents share vision for Santa Cruz County as strategic plan progresses
   Safe. Affordable. Sustainable. Those three words rose to the top as thousands of residents shared their vision for the future of Santa Cruz County in recent months.
• New ADU rules for Santa Cruz County going to Coastal Commission
   The Santa Cruz County Board of Supervisors voted 5-0 Tuesday to adopt new rules for ADUs to comply with new state laws, SB 1069 and SB 229, aiming to make ADUs easier and less costly.
• Santa Cruz County real estate professional event highlights industry changes
   “Right Now in Santa Cruz County Real Estate,” hosted by the Women’s Council of Realtors Santa Cruz, drew nearly 100 attendees to the Dream Inn.
• Santa Cruz County homes for sale fewest in 22 years
   For months, the number of single-family homes for sale in Santa Cruz County has been steadily shrinking, and a stunning statistic emerged the first week of January: Listings for the month are the lowest in 22 years.

• Santa Cruz city initiative seeks rent control
   Advocates for rent control and just cause for eviction turned in the text of a proposed ballot initiative Friday to the Santa Cruz City Clerk.

• Capitola council to consider 10-unit housing development on Clares Street
   A development partnership is seeking a state density bonus for a proposed 10-unit residential project at 4199 Clares St. and 4205 Clares St.

• Coast Line: Watsonville City Council approves rules on recreational cannabis
   The Watsonville City Council voted 5-1 to allow licensed businesses to cultivate and manufacturer cannabis and associated products on Tuesday. Retail stores and direct-to-consumer sale of cannabis continue to be banned.
• PG&E to replace gas pipelines in Watsonville
   PG&E plans to replace natural gas pipelines with new, more seismically-sound materials. To prepare for this project, crews will begin work on Jan. 15.


Are you a realtor interested in participating in SCCAR's Local Government Relations Committee? Contact Victor Gomez at gad@mysccar.com to learn more!

LGR focuses on real estate-related issues and concerns affecting the real estate industry. The committee offers input on legislative matters, environmental and community issues that are of concern to property owners and REALTORS® with primary emphasis on local issues. This group also develops and maintains close relationships with legislators representing Santa Cruz County through frequent meetings and correspondence.

For information about joining this committee please email gad@mysccar.org.