What’s In This Issue?
·
President's
Message
·
2002
Annual Charity Golf Tournament Results
·
Low
Interest Rates Keep Home Sales at Record Pace
·
Forms
Update
·
New
Membership Applications
PRESIDENT'S
MESSAGE
Recognition and Reward . . . are a matter of
"focus!"
Focus on what we, as service providers, truly value can
be determined by how we reward and recognize those we consider superior. Although the labels advertised and
associated with achievement in real estate, such as: Top Producer, Million
Dollar Producer, or Multi-Million Dollar Producer, are generated by the
licensees themselves, they may be placing the accent on the wrong
"syl-LA-ble." Think about it
for a moment. Only a single individual
can reach the top level of production if one defines "production" in
terms of a quantitative rather than qualitative standard. Of course, we can claim to be numerical Top
Producers in many areas: numbers of residential sales, numbers of residential
listings, numbers of commercial sales or listings, etc., etc. If we use these claims in our advertising,
without specific substantiation, they can be misleading and may therefore
violate our own Code of Ethics. Just as damaging, however, is the repeated
emphasis on dollars produced rather than on people served.
Although we can be quite efficient at creating
synonyms and euphemisms, there can be only one Top Producer, one President, or
one Grand Poo Ba. Logically,
emphasizing the reward, and not the work itself guarantees a sense of failure,
or at the least frustration, for everyone below that nebulous "top
spot." I know there are those who
will say, "So what, let them be frustrated. It will make them work harder." Yes, it might make them work harder, but with what focus? The pre-occupation with the rewards tends to
undermine the essence, the very soul, of an organization. Once it becomes clear to an organization
that reward is the prime directive (not the caliber and quality of the service
provided) everyone from the top producer to the support personnel focuses only
on doing whatever it takes to generate the numbers that will assure the desired
reward, thus the concern for the long term well-being of the customer or client
becomes secondary at best. Once the
public realizes that reward, not service, motivates the transaction the public
opinion of REALTORS® takes a major hit.
There's nothing wrong with rewarding good work with
increases in pay or promotions as long as we place the principal emphasis on
the work, not the reward. A value
system that emphasizes the rewards before the work creates a "have vs.
have-not" economic structure within the organization. We have only to look at a few recent
corporate bankruptcies to see the disruptive results of this kind of class
structure.
The Santa Cruz Association of REALTORS® recognizes
that work must offer more than just money and status. The Community Service Award and REALTOR® of the Year celebrate
quality personal service. Meaningful
work offers the opportunity to make a difference in people's lives. Warren Buffett, the investor-billionaire
owner of Berkshire-Hathaway (which closed Friday on the New York Stock Exchange
at $74,300 per share. No, that's not a
misprint, it's "seventy four thousand three hundred dollars" for one
share) has an investment philosophy that could easily be adapted to any
business, but especially real estate.
When Mr. Buffett considers a company for purchase or investment, and
after all his financial due diligence investigations are done, i.e., the
balance sheet, the corporate profit and loss statements, etc., he asks himself
three questions concerning the key people of the company he is
considering: 1. Do I like them? 2. Do I trust them? 3.
Do I respect them? If the answer
to one of these questions is a "No," there will be no deal. And yet, if you treat others as the special
people they are, they will like you. If
you always tell the truth, they will trust you. If you do what you promised, they will respect you. If you do these things you will find a
passion for this business you never dreamed was possible. Do it, and I assure you, you will get more
than just money and status.
Bruce A. Southstone, CRB, CRS, GRI
President 2002
2002
ANNUAL CHARITY GOLF TOURNAMENT RESULTS
The Annual Charity Golf Tournament was held on
August 16, 2002 at DeLaveaga Golf Course.
It was, once again a huge success with 140 players and many volunteers
working to ensure everything ran smoothly.
There were 42 raffle prize contributors and 54 great raffle prizes
donated. The event raised approximately
$11,000 for "Families In Transition".
GOLF TOURNAMENT RESULTS
FIRST PLACE SECOND PLACE
Warren Penniman Rick
Campbell
David Wilson Misty
Ewald
Steve Pereira Brooke
Johnson
Craig French Karen
Gysin
THIRD PLACE FOURTH PLACE
Ben Strock Trevor
Thorpe
Rich Strock Ken
Haber
John Matzek Bob
Pavlovich
Hal Webb Steve
Allen
FIFTH PLACE PUTTING CONTEST
Tony Crane David
Baumgartner
Geno Krum
Steve McElyea CLOSEST
TO PIN
Eric Costello Bruce
Retting
LONGEST DRIVE
Katie Cullen & Ben
Strock
Santa Cruz Association of
REALTORS® extends its sincere appreciation to all those who worked so hard to
make this event such a huge success!!
THANK YOU
Affiliate Committee (Event Planners &
Coordinators)
DeLaveaga Golf Course
Families in Transition Volunteers
RAFFLE PRIZE CONTRIBUTORS
Annie Glass
Aptos Village Nail Shoppe
Association Affiliate
Committee
Sally Bookman
The Bookshop Santa Cruz
Clouds Restaurant
Karen Cogswell's Network
Mortgage
Coastal Homes
Country Home Inspection
DeLaveaga Pro Shop
Equity Preservation
The Farm Bakery
First American Home Warranty
First American Title
First Horizon Home Loans
Homes Magazine
Investment Property Exchange
John Michael Studio
Kassler Appraisals
Many Hands Gallery
Money Concepts
Nevada Bobs
Old Republic Title
Partners Mortgage
Real Options Realty/Randy
Turnquist
John Robbert Appraisals
Rouge
Santa Cruz Association of
REALTORS®
Santa Cruz Mortgage
Santa Cruz Title
Seacliff Hairstyling
Seawave Designs
Sharleen-The Ultimate Skin
Care
Shear Edge Salon
Shoreline Lending
Sign Services
Spa Fitness
Jennifer Walker & Steve
Principe
Lori Wantland
Wells Fargo Home Mortgage
Western Appraisal Service
Western Exterminator
HOLE SPONSORS
First American Title
Monterey Bay Bank
Tri-star Home Loans
Coastal Homes
Santa Cruz Mortgage
Louis & Riparetti
Santa Cruz Title
Bosso, Williams, Sachs, Atack
& Gallagher and Peter L. Sanford
First Horizon Home Loans
First Net Mortgage
Pacific Inland Financial,
Inc.
Old Republic Title
Wells Fargo Home Mortgage
RE InfoLink
Equity Now
Primerica Financial Services
Country Home
Inspection/4-Less Termite
Bailey Properties
PUTTING CONTEST
SPONSOR
Partners Mortgage
LOW INTEREST RATES KEEP HOME SALES AT RECORD
PACE
Existing
single-family home sales rose 4.5 percent to a seasonally adjusted annual rate
of 5.33 million units, due in part to continued low mortgage interest rates,
according to NAR. "Mortgage interest rates in July were the lowest since
Freddie Mac started tracking them in 1971, and looking at other sources we have
to go back to 1967 to see interest rates as low as they are today," said
David Lereah, NAR's chief economist. "Combined with
other
strong market fundamentals, this is keeping the housing market on track for
another record year," he said. NAR projects existing-home sales in 2002 to
be up 2.7 percent from last year's record. According to Freddie Mac, the
national average commitment rate for a 30-year, conventional, fixed-rate
mortgage was 6.49 percent in July; it was 7.13 percent in July 2001.
For more info, Go To: http://www.realtors.org/PublicAffairsWeb.nsf/Pages/EHSJuly2002
FORMS
UPDATE
Many of you have commented on C.A.R.’s proposed
purchase contract during the more than six-month process and we thank you for
your input. Both the Standard Forms Advisory Committee and the Study Group
members are proud to present the new C.A.R. Purchase Contract, and other
conforming forms. With the release of the new C.A.R. Purchase Agreement, the
Area Edition will be discontinued. The intent of the Study Group was that the new
agreement replace both the Area Edition and the current Residential Purchase
Agreement. The C.A.R. Leadership Team due to comments received from numerous
members, has decided to continue to make the existing RPA available in print
and on WINForms®.
RESIDENTIAL PURCHASE
AGREEMENT AND RELATED FORMS (AS OF 8.19.02)
NEW FORMS
►
California
Residential Purchase Agreement (CRPA)
►
Cooperating
Broker Compensation and Escrow Instruction (CBC)
►
Notice
to Buyer to Perform (NBP)
►
Notice
to Seller to Conform (NSP)
►
Sale
or Purchase of Other Property Contingency (SPC)
►
Supplemental
Statutory Disclosure (SSD)
►
Wood
Destroying Pest Inspection and Allocation of Cost Addendum (WPI)
REVISED FORMS
►
Buyer's
Inspection Advisory (BIA)
►
Counter
Offer (CO)
►
Homeowner
Association Information Request (HOA)
►
Purchase
Agreement Addendum (PAA)
►
Request
for Repairs (RR)
►
Receipt
for Reports and Active Contingency Removal (RRCR)
CONFORMED TO RESIDENTIAL
PURCHASE AGREEMENT (AS OF 8.19.02)
REVISED
FORMS
►
Business
Purchase Agreement (BPA)
►
Commercial
Purchase Agreement (CPA)
►
Manufactured
Home Purchase Agreement (MHPA)
►
Probate
Purchase Agreement (PPA)
►
Residential
Income Property Purchase Agreement (RIPA)
►
Vacant
Land Purchase Agreement (VLPA)
These forms are still being processed and we will
keep you updated as to their availability.
The target date will be in October.
NEW
REALTOR® MEMBERS
Micki Dahl.......... Century
21 Showcase REALTORS®
Loren Burks.................... Re/Max
Real Estate Services
Michael Crisham.. Century
21 Showcase REALTORS®
John Hickey.......................... Monterey
Bay Properties
Reid Schantz................................... SunRa
Corporation
Rose Wood........................... Monterey
Bay Properties
Karen Davis.............................. Bailey
Properties, Inc.
Paul Locatelli ............................ Bailey
Properties, Inc.
Brian Merrill................... Network
Alliance Real Estate
Linda Bartlett........................ Monterey
Bay Properties
Alfred Brinnand.............. Network
Alliance Real Estate
Comments about an applicant’s admittance
should be submitted in writing to the Santa Cruz Association of REALTORS®, 2525
Main Street, Soquel, CA 95073.
FREQUENTLY
USED PHONE NUMBERS
RE
Infolink
Local………………..(408) 874-0200
Toll-Free……………(800) 546-5657
Fax …………………(408) 341-8900
FaxLink ………….(408) 874-0225
Supra
- SuperKey
Update Key………….(800) 481-3778
Field Support Line…. (800) 842-8269
C.A.R.
Main………………..(213) 739-8200
Legal Hotline………(213) 739-8282
Department of Real Estate
Sacramento…………(916) 227-0931
Oakland…………….(510) 622-2552
WinForms
Registration…………(800)
228-9466
Technical Support…..(586)
293-0642